FMA Best marketing case award
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Turn your journeys into inspiring movies you can share with friends and family. The KLM Passport app is a travel blog, a picture postcard, and a snapshot slideshow – in one handy app. Share them directly via Facebook or export movies to your phone’s camera roll, for other sharing options. The KLM Passport even works offline.
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ABN AMRO Mobiel Bankieren makes banking more personal and convenient to use. With this HTML5 advertising campaign within Wordfeud, we increased brand awareness and generated traffic to app markets.
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The DIRTY DUTCH app offers you the chance to get closer to the music, the performing dj’s, artists and the event. Easily navigate through the time table, video’s, pictures, artist bio’s and practical info that ensures you get the most out of your DIRTY DUTCH experience!
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To create awareness for the Samsung Note and to show the unique features of the phone, we created a playfull HTML5 ad within Wordfeud. Users could experience the Smart Pen by drawing a sketch and then learn more about the unique specs on the landing page.
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The ‘ThuisCoach’ (HomeCoach) is a mobile game for the television show The Voice of Holland, enabling users to make predictions before the show and to interact with the show during live broadcast. IceMobile has created the concept, as well as fully designed and developed the Thuiscoach app for both iPhone and Android.
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IceMobile developed D•E Pauze for coffee brand Douwe Egberts. With the app, for iPhone and Android, you can invite your friends for a break. Invite them, choose a location, set a time and check if your friends are attending.
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Building on its brand promise to support moms from pregnancy to playground, IceMobile developed Philips AVENT first free mobile application, “My Baby & Me.” The application offers a range of features to help moms track their baby’s development from infancy to toddlerhood and allows them to create a video of their baby’s special moments.
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Looking for a new holiday destination or some adventure? IceMobile designed & developed an iPhone app for Dutch broadcaster BNN, for their travel show ’3 Op Reis’. Users can check info & photos, watch the videos of all destinations or spin the globe to go on an adventure.
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Together with ID&T and Vodafone we launched a mobile service for the dance festival Mysteryland. Available for iPhone and Android the application provides festival information such as a program guide, artist pages, location map and videos of the event. Especially for app users there is exclusive behind the scenes video content.
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The InShared InNood app is there for the moments when every second counts. The InNood app gives InShared clients the ability to dial any local emergency number anywhere in the world with the push of a button. IceMobile has designed and developed the InNood app for iPhone and Android.
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Together with ID&T and Vodafone we launched a mobile service for the dance festival Welcome to the Future. Available for iPhone and Android the application provides festival information such as program guide, artist pages, location map and videos of the event. Especially for app users there is exclusive behind the scenes video content.
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Together with ABN AMRO IceMobile developed Mobile Banking by ABN AMRO. With the Mobile Banking application you can check your balance, transactions, view and make transfers via your mobile phone. The service is primarily available as an app for iPhone and iPad, and will very soon be available for Android and Blackberry.
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Together with ID&T and Vodafone we launched a mobile service for the dance event Sensation. Available for iPhone and Android the application provides festival information such as a program guide, artist pages, location map and videos of the event. Especially for app users there is exclusive behind the scenes video content.
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The ABN AMRO Saldo app provides the bank’s customers with the ability to check their account balance as well as view recent transactions. IceMobile has designed and developed the Saldo app for iPhone, Android, iPad and BlackBerry devices.
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Appie can assist you with remembering, choosing and getting your groceries. Appie is one of the most successful apps ever built winning several mayor awards such as a SpinAwards for “Best Mobile Concept” and Accenture Innovation Award in the category “Best Mobile”. Appie is available on iPhone and Android phones.
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Audi started a campaign to introduce the Audi A1.
As a part of this campaign IceMobile created an HTML5 iPad advertisement for Audi. This iPad Ad was placed in the AutoWeek app, amongst others, which was launched in September of 2010.
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Randstad started a campaign because of their 50th anniversary.
As a part of this campaign IceMobile created an HTML5 iPad advertisement for Randstad. This iPad Ad was placed in the Nu.nl app.
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L’Oreal started a campaign to introduce their newest mascara; Volume Million Lashes mascara.
As part of this campaign IceMobile created an iPad advertisement. This iPad ad was placed in the new Viva app which was launched third of december.
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BlackBerry started a campaign to introduce their new device Blackberry Torch.
As part of this campaign IceMobile created a mobile campaign of BlackBerry Torch.
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ABN AMRO started a new campaign:
“De bank anno nu”.
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Elsevier is the largest newsmagazine in the Netherlands.
The iPad app allows you to buy single editions of the weekly Elsevier magazine and to subscribe to a quarterly. It is also possible to purchase the special editions made by the editors of the magazine.
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Elsevier is the leading newsmagazine in the Netherlands.
The Elsevier iPhone app gives you access to all articles posted on elsevier.nl. This allows you to stay informed of all news reports and articles of elsevier.nl with your iPhone or iPod Touch anywhere in the world.
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The G-Star RAW iPad App brings its users directly into the hearth of G-Star’s world, providing easy navigation to review photos and information on the latest G-Star clothing collections and full-screen video from runway shows all over the world.
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The G-Star iPhone app keeps you up-to-date on all the latest G-Star activities. The collection-appliciation provides high-quality images of the new Fall/Winter 2010 collection. You can also view extensive footage from G-Star’s runway shows. The store finder helps you find the nearest G-star selling points, either by country or by your current location.
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Commissioned by award winning agency Tribal DDB Amsterdam, IceMobile developed an iPad App to create buzz around the launch of Gucci Guilty. In the App users can see Frank Miller’s TVC, delve into ‘making of’ features, and discover product and target audience information in a fun and interactive way. Concept & design by Tribal DDB, video by Stink.
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Mazda started a campaign to introduce their newest Mazda5.
As a part of this campaign IceMobile created an HTML5 iPad advertisement for Mazda. This iPad Ad was placed in the AutoWeek app, which was launched in September of 2010.
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Renault started a campaign to introduce their range of Zero Emission (Z.E.)cars.
As a part of this campaign IceMobile created an HTML5 iPad advertisement for Renault. This iPad Ad was placed in the AutoWeek app, which was launched in September of 2010.
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The goal of the Toyota Prius iPad ad was to get as many test-drives as possible. In order to achieve this goal people could experience information in a new way to get user excited. As a part of this campaign IceMobile created an HTML5 iPad advertisement for Toyota. This iPad Ad was placed in the Nu.nl app
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Achmea started a campaign to create brand awareness and receive valuable information about general insurance issues of consumers. The user could click on the HTML5 ad, where a video started to play. During the video people were able to give there opinion on several propositions. These opinions were valuable information for Achmea.
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The AutoWeek app offers the best of two worlds: the latest information from the largest car website in the Netherlands and the best articles from the biggest car magazine in the Netherlands. With details of over 50,000 models from the past 25 year you can compare any available car with other cars on price and performance and read the experiences of fellow motorists.
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To create awareness for the Samsung Galaxy S phone users could experience the three ‘best’ features by watching short movies in an mobile application ad. IceMobile and Muse designed, produced and developed the mobile ad.
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With the NIVEA SUN Zon Wijzer app you always know how and where you can best enjoy the sun, based on your skin type and the UV strength at your location. You can search on locations, receive personal push notifications and thanks to a handy timer you even know how long you can stay in the sun.
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To introduce the first Samsung 3D TV on the Dutch market, consumers could win a Samsung 3D TV by playing a game. As part of a campaign IceMobile created the mobile campaign for Samsung 3D TV.
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By developing the ING Investment Management App, ING became the first Asset Manager to provide detailed information about listed and unlisted investement funds via mobile. The app shows current rates and returns from all listed and unlisted ING IM-funds, videos from experts, interesting articles and contact information.
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For Jiskefet IceMobile developed the mobile translation of one of its most famous comedy show characters: “de lullo’s”. The app provides you with the possibility to make your own lullo’s phonebook and helps you if you don’t feel like talking. Just keep the phone before your mouth and it will start asking questions for you. You can of course also watch all the episodes of the “lullo’s”.
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To promote the mobile integration of its CRM software, Oracle ran a campaign in which it distributed topical whitepapers to visitors of numerous strategic locations on the Dutch mobile internet. IceMobile produced the campaign banners and site, and maximised the potential of the media budget.
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The Tweakers app keeps you up to date about the latest technology and electronic news, providing you with full access to over 300.000 product reviews and to Tweaker’s Pricewatch, which enables the user to compare over one million prices. The Tweakers app was developed for both iPhone and Android.
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Looking for some emotion and joy on your iPhone. IceMobile developed the Armin van Buuren Imagine app, a collection of live videos from Armin van Buuren’s ‘Armin Only’ .You can watch the complete performance of his sold-out Armin Only concert tour. The app was made available on both iPhone and iPod Touch.
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Heineken KnowTheSigns mobile campaign, developed and internationally activated by IceMobile, raises awareness of the impact of alcohol on drinkers. Through the mobile site, users can share funny video’s of drunken behaviour, learn more about the effect of alcohol and use custom-built mobile features when being in a busy bar.
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Because of Centraal Beheer’s 100 year existence IceMobile was asked to develop an innovative mobile concept of the ‘Even Apeldoorn bellen’ campagne. The result was rejected by Apple, which resulted in overwhelming media attention and a social media campaign that exceeded all expectations!