Worldwide, millions of people participate in TV shows by calling in or sending text messages to give their opinion, vote, or just chat with other viewers.

IceMobile enables the future of "participation TV" through its VideoCall2TV technology. This technology allows viewers and reporters to participate in the show by broadcasting live video to TV directly from their mobile phones.

WHAT IS VIDEOCALL2TV

IceMobile's VideoCall2TV technology allows viewers, but also reporters, to express themselves instantly by making a video-call from any 3G mobile phone to a TV program and participate in the show with live video images and sound.

Based on years of experience in both the TV and mobile telecommunication industry, IceMobile is the first company in the world able to offer this full service package to TV producers and broadcasters. VideoCall2TV has been specifically developed to fit the needs of TV broadcasters, whilst fitting current broadcasting studio technology as a plug and play solution. With IceMobile's VideoCall2TV, a whole new and profitable chapter in the history of interactive and user-generated TV will open up for the broadcasting industry.

HOW DOES IT WORK

1. The TV viewer or reporter makes a 3G video-call to a (free or premium) phone number.

2. The video-call is linked to the TV studio in real time, where the video and sound is outputted to the studio mixer.

3. The video-call is broadcasted live on TV.

THE MAIN FEATURES

• Works on current broadcasting technology: IceMobile's VideoCall2TV technology fits the needs that broadcasting studio's have and works on current broadcasting studio technology.
• Full service solution: From the video-call number, to delivering the VideoCall2TV plug- and-play box, IceMobile provides the entire solution enabling a quick and effective implementation and launch of the service.
• 3G Handset independent: Videocall2TV system is fully 3G handset independent; EVERY 3G mobile phone can access the service.
• Operator independent: Videocall2TV is fully operator independent; the service works on ALL 3G networks.
• International deployment: The system works world wide as long as the caller has a 3G handset and 3G network coverage.
• Interactive (2 way) video: The video-caller is visible on TV but also sees the studio on his/her mobile phone.
• It's just a call away: Everyone who is able to make a regular call, can also make a video-call.

ADDITIONAL HIGH VALUE FEATURES

Specifically for the entertainment sector, the following features are of high value:

• Payment per minute: An end user pays per minute by dialing a premium number, which makes the billing and payment flow very clear and transparent.
• Volume handling functionality: By integrating a preliminary game round which takes place on the screen of the mobile phone, VideoCall2TV enables thousands of people to call in simultaneously. The winners will make it to the final round on TV.