The research, with rankings completed by TNS Nipo, was focused on 4 areas: knowledge/know-how, price-quality ratio, reliability and flexibility.

In our continuous drive to be the leading Mobile Marketing Agency in the industry, IceMobile is very pleased with this great achievement.

Download Appie on your iPhone: http://itunes.com/app/appie
For more information about Appie, and a demo video, see http://ah.nl/appie  

Countless applications are already available, free or paid, but never has a full music DVD been available as app. The sold-out 'Armin Only' concert, at the Jaarbeurs venue in Utrecht, was one of the highlights of the number one DJ's career. After downloading the app, users can see the full live registration on their iPhone or iPod Touch.

Armin van Buuren: "We've been working together with Apple's iTunes on internet for a long time already. The launch of this mobile 'dvd app' is a great first test-case to explore the possibilities of the iPhone Appstore. We'll ask the fans for feedback and may be releasing a lot more mobile apps. We're collaborating with IceMobile to make that possible."

The launch of this application offers lots of possibilities for the dance scene, in which new media has been a way of compensating decreasing album sales. The app will go on sale during the first week for a special price of € 4,99/ $ 5,99, after which it will be available for a regular price of € 5,99/ $ 7,99.

Download the application on iTunes: http://www.arminvanbuuren.com/app
For more information, check http://www.youtube.com/armadamusic

The campaign enabled people to capture and share experiences, through their mobile phones, with the innovative revolutionary LiveCastr technology developed by IceMobile. This created the ultimate integration of Queen's Day, Hyves (online social community) and Rembrandt square (Amsterdam's largest party location). 

Please see our campaign video

The Samsung Soul Campaign, which was developed together with Starcom and Muse Amsterdam, enabled people to capture and share experiences, through their mobile phones, with the innovative, revolutionary LiveCastr technology developed by IceMobile. This created the ultimate integration of Queen's Day, Hyves (online social community) and Rembrandt square (Amsterdam's largest party location).

IceMobile developed an app that generates a virtual crack across the iPhone touchscreen display when tapped, followed by an avalanche of falling icons. Apple were not amused, unfortunately, and rejected the app, stating that it would cause confusion amongst iPhone users.

Undeterred, IceMobile created a movie of the app, which was widely spread in the Dutch media, resulting in:

• Over 100.000 views of the movie in the first weekend
• Most popular and most viewed on YouTube in the first weekend
• Massive editorial attention in the media and leading radio stations, resulting in the reach of over 1.000.000 people in the first weekend

Over 1.000 people posted comments on blogs and other social media websites

Please see herewith the video.

LiveCastr is a new way of sharing your life from anywhere to the web directly from your mobile phone. End users can now broadcast live to the LiveCastr website and directly to a personal player that they can embed on their community website profile page.

The mobile site, which is actively promoted in countries covering 4 continents, raises awareness of the impact of alcohol on drinkers, building the concept of preventing embarrassing behaviour by encouraging the switch to non-alcoholic drinks before it's too late. This is done through the introduction of five embarrassing types: the sleeper, the groper, the exhibitionist, the cryer and the fighter.

The mobile site also allows for interaction between users in order to share the fun, and the message. This is realized through the sending of an embarrassing video or a virtual glass of water (iBoard on the iPhone) directly to mobile phones of friends.

The Samsung Omnia campaign consists of a mobile site, a mobile bannering campaign on a wide range of leading mobile portals and a LiveCastr campaign during the Skyradio Run, the run for the media and advertising industry in the Netherlands.

LiveCastr has been shortlisted for an M&M Award in the category “Best Use of Creative Media” for the Samsung Share Your Dutch Soul campaign held during Queens Day 2008. IceMobile and Muse, creators of LiveCastr, joined forces with Starcom to create a campaign that promoted the new Samsung Soul during Queens Day. Party-go’ers where invited to stream live video from their mobile phones to the largest screen in Europe and a special Queens Day action page on Holland’s largest social network.