IceMobile partners with Sprint to develop and provide mobile entertainment applications

The products, which will be available to Sprint PCS Vision(SM) subscribers, will move wireless entertainment to the next level. The initial product offered is the 'Summer Sports 2004 Tracker'. This product provides Sprint customers with real-time sport information in multi media, such as live results, medal ranking, play schedules, news, statistics and much more, providing significant value to consumers on the go. The cost is $2.50.

"We are pleased to offer our products to Sprint PCS Vision customers nationwide and are excited to continue the partnership in the future to provide more mobile entertainment applications to Sprint users." said Ralph Cohen, Managing Director of IceMobile. "This agreement with Sprint provides IceMobile an exciting opportunity to extend its offering in the American marketplace." IceMobile's products cover the entire spectrum of mobile entertainment, from downloadable information services, to mobile video chat and more.

"IceMobile's mobile entertainment products are a welcomed addition to our current portfolio of Mobile Content." said Brent Sharpless, Manager, Wireless Data Services at Sprint Consumer Marketing. Sprint announced 5 million Sprint PCS Vision customers in 2004 and leads the industry in adoption of advanced wireless data services. Sprint PCS Vision includes services that allow customers to take and receive pictures from select Sprint PCS Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate e-mail; watch clips and stream audio for news and music; download polyphonic, animated and voice ringers, and full-color, graphically-rich games and screen savers, all on the enhanced Sprint PCS Nationwide Network.