Live video broadcast to TV directly from mobile phones

The VideoCall2TV technology and formats enables viewers to express themselves instantly by making a video call from their 3G mobile phones to a TV program and participate in the show with live video images. IceMobile is the first company in the world to offer this full service package to TV producers and broadcasters.

Worldwide, millions of people participate in TV shows by calling in or sending SMS to give their opinion, vote, or just chat with other viewers. As of now, IceMobile enables the future of "participation TV" through its VideoCall2TV technology and formats. It enables viewers to broadcast live video from their mobile phones to TV and participate in the show with live spontaneous performances giving the viewers their popular "15 seconds of fame".

The VideoCall2TV technology works worldwide from any 3G device and on any 3G network and can be billed on a per minute basis. The technology includes the content management, monitoring and on-screen display solutions to integrate user-generated, live video content directly into the show. VideoCall2TV has been specifically developed to fit the needs of TV broadcasters by integrating a preliminary game round which takes place on the screen of the mobile phone enabling thousands of people to call in simultaneously. The winners will make it to the final round on TV.

Ralph Cohen, CEO of IceMobile: "IceMobile's clients are media and telecom companies, such as MTV Networks, Endemol, Vodafone and T-Mobile. For years, these companies generated a lot of revenue with SMS to TV services, but are now looking for the next big innovation to entertain their audiences, and generate new revenue streams. With IceMobile's VideoCall2TV a whole new and profitable chapter in the history of interactive and user-generated TV will open up for these companies."

The VideoCall2TV technology and formats were first and exclusively demonstrated to a small group of selected international broadcasters at the IBC, the annual broadcasting event in Amsterdam.