Black Eyed Peas broadcast online using 3G mobile videophones

The band members will use their 3G videophones to make video calls so that they can take their fans from around the world behind the scenes of their European tour. The content will be offered to fans free of charge.

"It's amazing what technology can do these days." says lead singer Will.i.am of the Black Eyed Peas. "This Videocall2Web technology allows us to get closer to all the fans worldwide. This is dope."

Ralph Cohen, CEO of IceMobile the mobile entertainment company for broadband mobile networks, the company that developed the VideoCall2Web technology says: "Our VideoCall2Web technology is an amazing new technology and we are happy to have The Black Eyed Peas as the first to use it. VideoCall2Web is an extension of our VideoCall2TV product line, which enables end users to call in to TV programs from their 3G mobile phones."

"We are always on the lookout for new and exciting ways to offer content to members " says Arno Drost, CEO of Brothers in art, the new media company responsible for the successful Peas web community that has worked closely together with IceMobile to integrate the Videocall2Web application into a special Flash section of the site. "Thanks to IceMobile's VideoCall2Web technology, Black Eyed Peas are now the first band in the world to share their tour experiences with their fans."

The Peas will start the video broadcast today, the first day of their European tour in Brussels, Belgium. Other cities on their tour include Milan, Lisbon, Munich, London, Paris and many others.