Dutch broadcaster KRO launches IceMobile's VideoCall2TV

Through IceMobile's VideoCall2TV technology and format, users can express themselves instantly in the morning show by making a video call from their 3G mobile phones to the TV program and participate in the show with live video images.

In January KRO had started the selection of ‘mobile reporters', users that will participate in the show by broadcasting live from their mobile phones. At launch, 12 mobile reporters (out of a couple of hundreds applications) were selected. These reporters will have 2 way video call communication during the show and will enrich the show with live user generated content.

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