As of today, ICEMOBILE bv and HotSMS bv will provide MMS (Multimedia Messaging Service) through ClubMMS. ClubMMS offers an operator independent service to send and receive MMS messages with (color) photo's, images and audio fragments. HotSMS bv and ICEMOBILE bv developed the infrastructure and concept behind ClubMMS. All it takes to send and receive MMS messages is one SMS to 4411 to request the correct settings. Thereafter, users are ready to send their first MMS. In addition to its multi-media characteristic, MMS has the added functionality of sending messages to e-mail addresses.

How does it work?

Everyone with an MMS mobile phone can request the settings required for sending multimedia messages by sending an SMS with to 4411. Once the settings are saved on the mobile phone, the user can send MMS messages to anyone with an MMS phone or as an e-mail to any e-mail address. This is operator independent. Furthermore, and for the first time ever, MMS messages can be send to and from all five Dutch operators.

MMS offers the ability to add images and sounds as well as text in a message. Moreover, most MMS phones are equipped with a camera. At any given moment the user can take a picture and directly send it as an MMS! From SMS to MMS
SMS is expected to continue to be the strongest player in transporting mobile data. However, MMS is quickly gaining popularity as its most promising successor. The use of MMS as a method of communication will grow fast primarily because of its multi-media characteristic. HotSMS bv and ICEMOBILE bv founded ClubMMS to boost the development and use of MMS. As a result, the development will stimulate the sales of MMS mobile phones. Almost all newly introduced mobile phones provide the ability to send and receive MMS messages.

Despite the fact that SMS has not yet been fully developed as a marketing tool, MMS will offer a wider array of possibilities to develop multi-media marketing campaigns. A full color MMS, backed by images and sounds, can truly contribute to the "brand experience".

ClubMMS

www.clubmms.com provides more information about MMS messages, such as the settings required for sending MMS messages, how to send and receive MMS messages and a complete overview of the FAQs regarding MMS.
Anyone who receives an MMS, but is not yet in possession of an MMS phone, can read and hear the MMS message through the ClubMMS website. The recipient of the MMS receives an SMS on his/her phone stating that he/she has received an MMS. Using the personal code provided in the SMS on the ClubMMS website, the recipient will be able to experience the MMS by viewing and listening to his/her personal MMS! In the near future it will be possible to send an MMS message from the ClubMMS website.

Costs

Requesting the required MMS settings by SMS is provided free of charge. Each MMS message that is sent costs € 0,55 per message. This amount is either charged to the user's mobile phone bill or withdrawn from the user's prepaid balance depending on the user's chosen method of payment.

The aim of this competition, created for the major mobile phone retailers in The Netherlands by IceMpobile, is to sell as many Siemens GSM phones as possible. For every phone sold a number of points are won, which can be exchanges for prices.

This one-time event on the Megafestatie in Utrecht enabled users to send a SMS and win great prices.

By creating their own virtual character, uploading their own background and recording their own voice message, users can now interact via their virtual personalities. The FaceClip runs on different major Dutch portal-sites, such as MSN, TMF, and De Telegraaf.