Our Story

IceMobile was founded in 2002 with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries, such as retail, banking, travel, fashion, insurance, music, and more.

Our merger with BrandLoyalty in 2012 allowed us to expand globally, and specialize in loyalty for food retail. Now, we help companies to innovate with impact, and build stronger relationships with their customers.

The future is what excites us most. Digital disruption is about to hit retail. How will AI, automation, decentralized production and distribution impact people’s lives? These fascinating questions are the reason we’re in this business. We intend to drive the change.

What we believe

People are at the heart of everything we do. We drive innovation through understanding consumers, challenging our clients and empowering our colleagues.

How we work

Disruption requires us to embrace change, that’s why we work agile. Creatives, technologists, data scientists and industry experts collaborate in multidisciplinary teams because we believe that magic happens at the intersection.

How we work

Our management team


Behind the scenes

Our culture and values.