First WeChat digital loyalty program with Carrefour China & Jamie Oliver

The programme, was the first 100% digital loyalty programme and committed to bringing the no waste and healthy concept to the country with a Jamie Oliver storage and cookware range.


This was the first time the Jamie Oliver brand is available through a loyalty programme in China.  

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In addition, shoppers were able to collect stamps digitally through the WeChat social media platform, which has more than 9 million members.

Collectors also shared stamps with friends and family via WeChat and received extra bonus stamps for signing up for the functionality.