IGA launches 5th digital collection program & Storepal app in Canada

IGA has again launched a 100% digital and on-card promotion with the AIR MILES® card in Canada. Their 5th run of this successful digital loyalty concept features social gifting and seamless digital collecting for premium rewards via the loyalty card.

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IGA has also engaged employees in the in-store execution by using StorePal. The app provides questions and advice to store staff to improve in-store marketing activation, display placement, staff knowledge, stock availability and promotions supported by supplier collaboration.