IGA has again launched a 100% digital and on-card promotion with the AIR MILES® card in Canada. Their 5th run of this successful digital loyalty concept features social gifting and seamless digital collecting for premium rewards via the loyalty card.
IGA has also engaged employees in the in-store execution by using StorePal. The app provides questions and advice to store staff to improve in-store marketing activation, display placement, staff knowledge, stock availability and promotions supported by supplier collaboration.
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