We are creative makers with a passion to create epic shit.

Our Story

IceMobile was founded in 2002 with the vision that mobile would become the most important medium in people’s lives. Over the past 15 years we’ve created award-winning apps and mobile experiences for all kinds of industries, such as retail, banking, travel, fashion, insurance, music, and more.

Our merger with BrandLoyalty in 2012 allowed us to expand globally, and specialize in loyalty for food retail. Now, we help companies to innovate with impact, and build stronger relationships with their customers.

The future is what excites us most. Digital disruption is about to hit retail. How will AI, automation, decentralized production and distribution impact people’s lives? These fascinating questions are the reason we’re in this business. We intend to drive the change.

What we believe

People are at the heart of everything we do. We drive innovation through understanding consumers, challenging our clients and empowering our colleagues.

 

Our values

Magic happens at the intersection

When you let people with different skills and knowledge work together, magic happens. This belief is embedded in the core of our company. We’re not just tech. We’re not just design. We’re both! At IceMobile, you bring out the best solutions by collaborating with different disciplines on a daily basis. And this collaboration extends to our clients and their consumers, too.

Do epic shit

We get up every day because we have the drive to create. Making new things that have an impact. Innovations that shape the future. We challenge you to take the initiative and own your work. To do more and talk less. Dare to color outside the lines and create your own path. With your drive and passion, you can create work that has an impact on millions of people every day.

Driven by curiosity

We are a curious bunch, always seeking to understand in order to find smarter, better, and more beautiful ways to do things. We believe in a culture of discovery, where you ask the questions that most people don’t ask, and you create experiments to learn and grow. By being eager and working agile you’re not waiting for change but choose to be part of it.

Be you    

We are a community of creative makers from various cultures, experience, and different perspectives on life. That diversity is what makes us tick. We ask you to be your unique self. Stand out in order to fit in. Together we are a collective of originals. We challenge, inspire, support, and take care of each other – also outside of work. #<3

How we work

Disruption requires us to embrace change, that’s why we work agile. Creatives, technologists, data scientists and industry experts collaborate in multidisciplinary teams because we believe that magic happens at the intersection.

How we work

Our management team

 

Managing Director

Julien Rappy

Director of Strategy

Karlijn van den Berg

Director of Operations

Mark Deusien

Behind the scenes

Our culture and values.
IceMobile

Why Why Wednesday! Today there are trillion theories on how to live and maintain a healthy life – and consumers have never tried so hard. However, let's not forget that despite their undefeatable motivation, sometimes they need a rewarding 'cheat' from their healthy lifestyle to stay happy. We love to support healthy living, including those small cheats that sparks all joy along the way. #whywhywednesday #smalldata #uxresearch #insights #data #uxstrategy #uxdesign #design #mobile #agile #research #foodretail #icemobile

22.05.2019
icemobile Follow us on Instagram IceMobile Why Why Wednesday! Today there are trillion theories on how to live and maintain a healthy life – and consumers have never tried so hard. However, let's not forget that despite their undefeatable motivation, sometimes they need a rewarding 'cheat' from their healthy lifestyle to stay happy. We love to support healthy living, including those small cheats that sparks all joy along the way. #whywhywednesday #smalldata #uxresearch #insights #data #uxstrategy #uxdesign #design #mobile #agile #research #foodretail #icemobile 22.05.2019
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IceMobile

Belated 🐣 Easter tradition at ICEMOBILE: Eitje Tik 🥚 Belated, because we forgot because of busy times with our ski trip. The founder of this challenge had her due date yesterday, so we decided to play it then! The boiled eggs that were used turned into a special truffle egg salad 🥗

21.05.2019
icemobile Follow us on Instagram IceMobile Belated 🐣 Easter tradition at ICEMOBILE: Eitje Tik 🥚 Belated, because we forgot because of busy times with our ski trip. The founder of this challenge had her due date yesterday, so we decided to play it then! The boiled eggs that were used turned into a special truffle egg salad 🥗 21.05.2019
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IceMobile

Today we got a special treat after lunch: a Dame Blanche. Sometimes we have some mandatory internal trainings. We like to make this also a playful experience and reward people with food for doing their courses. #food #foodretail #mobile #mobileagency #softwarecompany #loyalty

17.05.2019
icemobile Follow us on Instagram IceMobile Today we got a special treat after lunch: a Dame Blanche. Sometimes we have some mandatory internal trainings. We like to make this also a playful experience and reward people with food for doing their courses. #food #foodretail #mobile #mobileagency #softwarecompany #loyalty 17.05.2019
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IceMobile

Why Why Wednesday: Consumers love a bit of a gamble. We like to include this in our reward mechanics. See the various wheels of fortune that were present at the Huishoudbeurs. People were even willing to give personal info to get an extra chance. #whywhywednesday #smalldata #uxresearch #insights #data #uxstrategy #uxdesign #design #mobile #agile #research #foodretail

15.05.2019
icemobile Follow us on Instagram IceMobile Why Why Wednesday: Consumers love a bit of a gamble. We like to include this in our reward mechanics. See the various wheels of fortune that were present at the Huishoudbeurs. People were even willing to give personal info to get an extra chance. #whywhywednesday #smalldata #uxresearch #insights #data #uxstrategy #uxdesign #design #mobile #agile #research #foodretail 15.05.2019
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IceMobile

Why Why Wednesday! We will start a new series. A weekly insight that we collect with our various UX research about consumers in food retail worldwide (supermarkets). As design driven software company we like to find the why behind the what: small data insights! Our recent search for insights was at the Huishoudbeurs in Amsterdam. We called it ‘target group safari’. Follow us to get your weekly small data insight! #whywhywednesday #smalldata #uxresearch #insights #data #uxstrategy #uxdesign #design #mobile #agile #research #foodretail

15.05.2019
icemobile Follow us on Instagram IceMobile Why Why Wednesday! We will start a new series. A weekly insight that we collect with our various UX research about consumers in food retail worldwide (supermarkets). As design driven software company we like to find the why behind the what: small data insights! Our recent search for insights was at the Huishoudbeurs in Amsterdam. We called it ‘target group safari’. Follow us to get your weekly small data insight! #whywhywednesday #smalldata #uxresearch #insights #data #uxstrategy #uxdesign #design #mobile #agile #research #foodretail 15.05.2019
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IceMobile

Do you want to impact people’s shopping behavior on a global scale? We are looking for a Product Owner for our data-driven tech teams. Link in bio. #productowner #tech #agile #datascience #foodretail #scrum #mobile #userexperience

14.05.2019
icemobile Follow us on Instagram IceMobile Do you want to impact people’s shopping behavior on a global scale? We are looking for a Product Owner for our data-driven tech teams. Link in bio. #productowner #tech #agile #datascience #foodretail #scrum #mobile #userexperience 14.05.2019
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