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Bright Loyalty Platform
Make loyalty work for you by controlling all aspects of the experience.
Instant Loyalty Promotions
Create exciting and meaningful experiences to boost campaigns and positively impact your business.
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Behind the scenes
Our culture and values.
IceMobile
Why Why Wednesday /// Did you know that people all over the world, no matter being 2 months or 2 weeks in quarantine, stick to their personal system of grocery shopping with just a few adjustments compared to before COVID-19? 🛍 Their main driver to not completely throw their usual overboard lies within the fact that the ‘familiar’ is what makes them feel safe; with just a few security tweaks they make sure the sudden new everyday context still fits their lifestyle. #covid19 #uxresearch #consumerbehaviour >>> Check more stories in our research report #linkinbio
27.05.2020
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IceMobile
Why Why Wednesday /// Did you know that people all over the world, no matter being 2 months or 2 weeks in quarantine, stick to their personal system of grocery shopping with just a few adjustments compared to before COVID-19? 🛍 Their main driver to not completely throw their usual overboard lies within the fact that the ‘familiar’ is what makes them feel safe; with just a few security tweaks they make sure the sudden new everyday context still fits their lifestyle. #covid19 #uxresearch #consumerbehaviour >>> Check more stories in our research report #linkinbio
27.05.2020
IceMobile
Which 5 themes must retailers consider to stay relevant after COVID-19? • Supermarkets’ role in our society is more important than ever. We studied consumer motivations & behaviours around the world to understand the ‘why’ of behind their current actions. The drivers behind all consumer behavioural changes are explained with the principles of Maslow’s hierarchy of needs. And it became crystal clear that retailers should adjust their strategy accordingly by helping consumers regain trust all the way up Maslow’s hierarchy. One level at a time. • How can food retailers best repond now? Read all about it in our COVID-19 report. Make sure to get your free copy #linkinbio and sneak peak into the new normal of (food) retail with us.
20.05.2020
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IceMobile
Which 5 themes must retailers consider to stay relevant after COVID-19? •
Supermarkets’ role in our society is more important than ever. We studied consumer motivations & behaviours around the world to understand the ‘why’ of behind their current actions. The drivers behind all consumer behavioural changes are explained with the principles of Maslow’s hierarchy of needs. And it became crystal clear that retailers should adjust their strategy accordingly by helping consumers regain trust all the way up Maslow’s hierarchy. One level at a time. •
How can food retailers best repond now? Read all about it in our COVID-19 report. Make sure to get your free copy #linkinbio and sneak peak into the new normal of (food) retail with us.
20.05.2020
IceMobile
Why Why Wednesday \\\ Stuck at home? Dive into the most essential themes to enhance every consumer experience in retail; found before Corona controlled our shopping basket, though more relevant than before. A report full of consumer stories, superheroes, illustrative stories and key insights #linkinbio >>>> Stay tuned for more consumer stories about the effects of the Corona virus ’the current biggest life event’ on peoples’ everyday life and grocery habits; and how this continues to play a role in future shopping. #stayinside #beconnected #strongertogether #consumerbehaviour #insights #uxresearch #smalldata #trends #retail #takecare
18.03.2020
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IceMobile
Why Why Wednesday \\\ Stuck at home? Dive into the most essential themes to enhance every consumer experience in retail; found before Corona controlled our shopping basket, though more relevant than before. A report full of consumer stories, superheroes, illustrative stories and key insights #linkinbio >>>>
Stay tuned for more consumer stories about the effects of the Corona virus ’the current biggest life event’ on peoples’ everyday life and grocery habits; and how this continues to play a role in future shopping.
#stayinside #beconnected #strongertogether #consumerbehaviour #insights #uxresearch #smalldata #trends #retail #takecare
18.03.2020
IceMobile
Why Why Week \\\ Today the ’Nine-months-fair’ kicked off, so obviously we grabbed our chance to talk to the young ones☝️Empathising with your consumer is key; and today we replaced ourselves into the shoes of Gen Z and their parents. Sooo many preconsumptions about their behaviour, attitutes and digital nativism 🤳 but what do they actually think, feel and breath themselves? And what do they expect from loyalty experiences? 👀 #uxresearch #smalldata #generationz #todaysyouth #humanstories #huishoudbeurs #digitalnatives #groceryshopping #shoppingbehaviour #loyalty
26.02.2020
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IceMobile
Why Why Week \\\ Today the ’Nine-months-fair’ kicked off, so obviously we grabbed our chance to talk to the young ones☝️Empathising with your consumer is key; and today we replaced ourselves into the shoes of Gen Z and their parents. Sooo many preconsumptions about their behaviour, attitutes and digital nativism 🤳 but what do they actually think, feel and breath themselves? And what do they expect from loyalty experiences? 👀 #uxresearch #smalldata #generationz #todaysyouth #humanstories #huishoudbeurs #digitalnatives #groceryshopping #shoppingbehaviour #loyalty
26.02.2020
IceMobile
Why Why Week \\\ 🔍 Second day at the Huishoudbeurs and we’re all onto how consumers changed their shopping behaviour in the last couple of years and how they foresee the future of food retail. On top of all the interviews, we ask them to spell out a personal message to a retailer & store of choice 📝 Watch out retailers, soon you’ll have mail 💌 📬 #hetnieuwewinkelen #huishoudbeurs #uxresearch #smalldata #fieldwork #consumers #notesthatmatter #consumerletters #confessionstories #lookingintothefuture
25.02.2020
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IceMobile
Why Why Week \\\ 🔍 Second day at the Huishoudbeurs and we’re all onto how consumers changed their shopping behaviour in the last couple of years and how they foresee the future of food retail. On top of all the interviews, we ask them to spell out a personal message to a retailer & store of choice 📝 Watch out retailers, soon you’ll have mail 💌 📬 #hetnieuwewinkelen #huishoudbeurs #uxresearch #smalldata #fieldwork #consumers #notesthatmatter #consumerletters #confessionstories #lookingintothefuture
25.02.2020
IceMobile
Why Why Week \\\ What a way to start the week🎣🛍 At the Huishoudbeurs in Amsterdam, we kicked off our five day consumer safari with lots of chatting about sustainability and its actual meaning through the eyes of our consumers. No matter what discipline, all employees stepped into the role of interviewer and gathered honest and valuable human stories. Thanks guys! Next up ’Innovation’ 🔮👩🔬 #research #consumersafari #smalldata #lookingforthetruth #shoppingbehaviour #sustainability #loyalty #huishoudbeurs #onedown #fourtogo
24.02.2020
icemobile
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IceMobile
Why Why Week \\\ What a way to start the week🎣🛍 At the Huishoudbeurs in Amsterdam, we kicked off our five day consumer safari with lots of chatting about sustainability and its actual meaning through the eyes of our consumers. No matter what discipline, all employees stepped into the role of interviewer and gathered honest and valuable human stories. Thanks guys! Next up ’Innovation’ 🔮👩🔬 #research #consumersafari #smalldata #lookingforthetruth #shoppingbehaviour #sustainability #loyalty #huishoudbeurs #onedown #fourtogo
24.02.2020